SWOT Analysis: A Strategic Compass for Modern Businesses - Michał Opalski / ai-agile.org
In the high-speed, constantly shifting world of modern commerce, executives, entrepreneurs, and managers alike face a constant challenge: how to maintain a clear strategic vision while adapting to continuous change . Technology disrupts markets almost overnight. Global supply chains shift in response to political events. Consumer tastes evolve in months, not years. In this landscape, organizations need frameworks that cut through complexity and present a clear view of both internal capabilities and external realities. One of the most enduring tools for this purpose is the SWOT analysis —an acronym for Strengths , Weaknesses , Opportunities , and Threats . Despite being over 50 years old, SWOT analysis remains relevant because it is simple, versatile, and adaptable to any industry, business size, or strategic goal. It is as useful to a startup founder pitching investors as it is to a multinational corporation preparing its annual strategic plan. 1. Origins and Enduring Appeal of SWO...
